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The Stars Who Could Have Been In Newcastle Brown's Super Bowl Ad

Keyshawn Johnson And Anna Kendrick Are Disappointed

Editor's Pick

Newcastle Brown Ale and Droga5 have added to their "If We Made It" campaign (about the Super Bowl ad it could have made if it had the money) with two funny "Behind The Scenes" films about the stars who could have been in the ad, if the beer brand decided to actually made it. Football player Keyshawn Johnson and (potty-mouthed) actress Anna Kendrick are interviewed about the disappointments of not starring in ad for, as Kendrick puts it, a beer they don't drink. Ms. Kendric, is at her comedic finest, spouting bleeped out expletives and contemplating whether or not she is "beer commercial" hot. "Not," she thinks, but she always likes a challenge, she adds.

The mocked-up storyboards of skateboarding cats, which Johnson laments that he "could have voiced," are also particularly good. There's also a hilarious new Focus Groups video on the website, IfWeMadeIt.com

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About

Credits
Date
Jan 29, 2014
Agency:
Droga5
Client:
Newcastle Brown Ale
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Creative Director:
Scott Bell
Art Director:
Dan Kenneally
Copywriter:
Ryan Raab
Head of Integrated Production:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Executive Broadcast Producer:
Matt Nowak
Production Assistant:
Goldie Robbens
Production Assistant:
Heather Black
Integrated Campaign Production:
Droga5
Edit:
Droga5
Lead Editor:
Matt Badger
Editor:
Kellan Davidson
Live Action Production Company:
Smuggler
Director:
Sniper Twins
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