Creativity

Newcastle Brown Ale: #NoBollocks Subtexter

What are you really saying?

Published on Dec 06, 2012

Editor's Pick

Newcastle Brown Ale, along with Droga5, continue on their mission to take the bull caca out of beer advertising and its snooty cultural counterparts with the #NoBollocks Subtexter Facebook app. It allows you to take photos of tropical sunsets, suntan-oil slicked skin and fancy feasts, and inscribe upon them what you're really trying to say by broadcasting them to the social media-verse. To support the app, on December 10 the agency will create street art murals in Williamsburg, Brooklyn and install in-bar goodies like coasters and tap handles in local establishments.

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About

Credits

Date
Dec 06, 2012
Agency:
Droga5 New York
Client:
Newcastle Brown Ale
Creative Chairman:
David Droga
Executive Creative Director:
Ted Royer
Executive Creative Director:
Nik Studzinski
Art Director:
Jonas Ahlen
Art Director:
Karen Land
Copywriter:
Johan Gerdin
Copywriter:
Ant White
Head of Integrated Production:
Sally-Ann Dale
Executive Interactive Producer:
Lindsey Slaby
Interactive Producer:
Danielle Mund
Technical Director:
David Justus
Interactive Designer:
Ryan Hoelting
UX Designer:
Eileen Tang
Strategist:
Matthew Gardner
Head of Digital Strategy:
Chet Gulland
Digital Strategist:
Nick Maschmeyer
Interactive Production Company:
Solarsilk Interactive, Inc.
Director of Technology:
Scott Leisawitz
Executive Print Producer:
Cliff Lewis
Senior Print Producer:
Jeannie O'Toole
Studio Artist:
Chris Thomas
Graffiti Artist:
Jose Aurelio Baez
Photographer:
Paul McGeiver
Strategy Director:
Tom Naughton
Posting Company:
Colossal Media

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