Newcastle Brown Ale: #NoBollocks Subtexter

What are you really saying?

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Editor's Pick
Newcastle Brown Ale, along with Droga5, continue on their mission to take the bull caca out of beer advertising and its snooty cultural counterparts with the #NoBollocks Subtexter Facebook app. It allows you to take photos of tropical sunsets, suntan-oil slicked skin and fancy feasts, and inscribe upon them what you're really trying to say by broadcasting them to the social media-verse. To support the app, on December 10 the agency will create street art murals in Williamsburg, Brooklyn and install in-bar goodies like coasters and tap handles in local establishments.
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About

Credits
Date
Dec 06, 2012
Agency:
Droga5 New York
Client:
Newcastle Brown Ale
Creative Chairman:
David Droga
Executive Creative Director:
Ted Royer
Executive Creative Director:
Nik Studzinski
Art Director:
Jonas Ahlen
Art Director:
Karen Land
Copywriter:
Johan Gerdin
Copywriter:
Ant White
Head of Integrated Production:
Sally-Ann Dale
Executive Interactive Producer:
Lindsey Slaby
Interactive Producer:
Danielle Mund
Technical Director:
David Justus
Interactive Designer:
Ryan Hoelting
UX Designer:
Eileen Tang
Strategist:
Matthew Gardner
Head of Digital Strategy:
Chet Gulland
Digital Strategist:
Nick Maschmeyer
Interactive Production Company:
Solarsilk Interactive, Inc.
Director of Technology:
Scott Leisawitz
Executive Print Producer:
Cliff Lewis
Senior Print Producer:
Jeannie O'Toole
Studio Artist:
Chris Thomas
Graffiti Artist:
Jose Aurelio Baez
Photographer:
Paul McGeiver
Strategy Director:
Tom Naughton
Posting Company:
Colossal Media

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Category
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