Creativity

Newcastle Brown Ale: Shadow Art Installation Making Of

More than meets the bottle cap.

Published on Aug 09, 2011

Editor's Pick

While shadow art isn't a new thing, San Diego agency Vitro found a clever way to leverage it for its current campaign for Newcastle Brown Ale, illustrating the tag "Taste the Lighter side of Dark." The agency created a large scale public art installation out of 3,000 Newcastle bottle caps that by day, appear to be an unusual sculptural piece but by night reveal something even more. Check out the making of here.

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About

Credits

Date
Aug 09, 2011
Agency:
Vitro
Client:
Newcastle Brown Ale
Executive Creative Director:
John Vitro
Creative Director:
KT Thayer
Copywriter:
Schuyler Vanden Bergh
Copywriter:
Amanda Abrams
Copy Writer:
Pam Frasier
Art Director:
Paul Lambert
Art Director:
Kevin Lukens
Art Director:
John Leon
Agency Producer:
Mickey Strider

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