Creativity

Newcastle: No Bollocks - Miners

No B.S.

Published on Apr 13, 2012

Editor's Pick

Droga5 continues its "No Bollocks" campaign for Newcastle beer, making fun of beer advertising's most tired plot devices, from the "brewmaster's hands" to calling their glass a "chalice." The newest spot in the campaign, directed by Smuggler's Ivan Zacharias, focuses on the miners of Newcastle who are the pioneers of the Industrial Revolution... and tells a real truth about why beer spots so often focus on the past.

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Credits

Date
Apr 13, 2012
Agency:
Droga5
Chairperson:
David Droga
Client:
Newcastle
ECD/Production:
Ted Royer
ECD/Production:
Nik Studzinski
Group Creative Director:
Kevin Brady
Associate Creative Director:
Scott Bell
Senior Art Director:
Dan Treichel
Head of Integrated Production:
Sally-Ann Dale
Executive Producer:
Ben Davies
Strategy Director:
Tom Naughton
Group Account Director:
Nick Phelps
Account Manager:
Lauren Solomon
Production Company:
Smuggler
Director:
Ivan Zacharias
Director of Photography:
Jan Velicky
Partner:
Patrick Milling Smith
Partner:
Brian Carmody
Executive Producer:
Allison Kunzman
Producer:
Nick Landon
Editorial:
Robota
Editor:
Filip Malasek
Post Production:
The Mill - New York
Executive Producer:
Sean Costelloe
Producer:
Rachel Stones
Colorist:
Fergus McCall
Flame:
Gavin Wellsman
Music:
Sonofind Music
Sound Director:
Nylon
Mixer:
Dave Robertson

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