Creativity

A Punk Hunter Shoots Skeet in Artsy Newport Beach Film Festival Spot

The Freise Brothers Combine Art, Guns and Punk Music in Homage to Undiscovered Artists

Published on Apr 07, 2015

Editor's Pick

The Newport Beach Film Festival brings a wacky, fresh take with its marketing once again. This time, RPA tapped the Freise Brothers to directed a black and white scenario called "Skeet Art," in which a punk woman and her manservant walk onto a field. The woman bellows, "Pull!" and a projectile flies into the sky. As the punk hunter hits the targets, multicolored powder explodes, filling the grey world with brilliant bursts of color. A message appears in a pastel cloud: "Know New Art." The spot ends with the punk woman gazing lingeringly with the shotgun resting on her shoulder.

"We found ourselves at a shooting range in the desert for a friend's wedding and began to talk about our strange small-town childhood experience with guns, art and punk rock music," the Freise brothers explained in a statement. The combined elements ultimatelymanifested as what they call an "homage to the talented artists among us who have yet to be discovered."

This latest ad is significantly lighter than those from past years, including one where a father tells his child a disturbing bedtime story and another featuring a deranged dentist.

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Credits

Date
Apr 07, 2015
Client:
Newport Beach Film Festival
Executive Vice President/Chief Creative Offier:
Joe Baratelli
Senior Vice President/Group Creative Director:
Pat Mendelson
Vice President, Creative Director/Art Director:
Scott McDonald
Associate Creative Director, Copywriter:
Andrea Drever
Senior Vice President, Chief Production Officer:
Gary Paticoff
Director, Marketing and Public Relations:
Todd Quartararo
Vice President, Executive Producer:
Selena Pizarro
Producer Assistant:
Grace Wang
Music Track:
"Ophelia"
Music:
Ezza Rose
Music:
Angry Mob Music
Production:
Biscuit Filmworks
Director:
Freise Brothers
Director, Photography:
Christian Evans
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Head of Production:
Mercedes Allen Sarria
Producer:
Thaddeus Herrick
Editorial Company:
Cut + Run
Editor:
Lucas Eskin
Managing Director:
Michelle Eskin
Executive Producer:
Carr Schilling
Head of Production:
Amburr Farls
Visual Effects:
Jogger
Creative Director:
David Parker
Color Services:
Company 3
Colorist:
Siggy Ferstl
Executive Producer:
Rhubie Jovanov
Senior Color Producer:
Matt Moran
Title Animation:
Laundry!
Creative Director:
PJ Richardson
Executive Producer:
Michael Bennett
Producer:
Kirsten Collabolletta
Audio Post Company:
Lime Studios
Mixer:
Dave Wagg
Producer Assistant:
Adam Primack
Executive Producer:
Jessica Locke
Executive Producer:
Susie Boyajan
Key Art Print Photography:
Karel Polt
Key Art Print Photography:
Asher Hung

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