Creativity

Newseum App Turns 9:11 AM and PM Into Moments for Reflection

App by Goodby Silverstein & Partners Tries to Turn Painful Memories Into Positivity

By Alexandra Jardine. Published on Sep 11, 2015

Editor's Pick

Fourteen years on from 9/11 and New Yorkers are still trying to make sense of what happened. But some of the latest projects centered around the event are trying to turn the pain into something positive. A recently launched ad from the 9/11 Day Organization featuring kids born on September 11, 2001, encouraged people to do good deeds on the day and launching today, an app, 9:11 Moment of Reflection, is aimed at turning the painful memories of the day into an opportunity for reflection.

Conceived and built by Goodby Silverstein & Partners in support of the Newseum in Washington, DC, which houses a permanent gallery that explores the 9/11 attacks, the free app takes the two times that "9:11" appears on a clock daily and turns them moments for silent reflection, with contemplative music, inspirational quotes and beautiful animations appearing on your smartphone screen.

The app also provides a donation link in an effort to support interactive exhibits and education programs for students and visitors to the Newseum.

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About

Credits

Date
Sep 11, 2015
Agency:
Goodby, Silverstein & Partners New York
Client:
Newseum

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