Glow-in-the-dark condoms encourage Earth Lovin'

Brazilian condom store encourages different kind of energy expenditure during earth hour

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Leo Burnett Tailor Made came up with this eco-friendly way to promote Next Condom Store. To celebrate March 23's Earth Hour in which the WWF encourages everyone around the world to switch off the lights for 60 minutes at 8:30 pm local time, the agency and store came up with "Earth Hour Condoms," glow in the dark prophylactics that suggest people expend a different kind of energy while the lights are out.

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Mar 22, 2013
Leo Burnett Tailor Made - Brazil
Next Condom Store
Creative Vice President:
Marcelo Reis
Executive Creative Director:
Guilherme Jahara
Creative Director:
Rodrigo Jatene
Pedro Fernandes
Art Director:
Guto Chicanelli
Paulo Staliano
Motion Graphics:
Christian Balzano
Sound Production:
Punch Audio
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