Creativity

Nextel: Eyes

Walkie talkies are good for something more.

Published on Jun 07, 2012

Editor's Pick

Nextel gives the normally dowdy push-to-talk walkie-talkie phones an emotional appeal with three spots out of Madre Buenos Aires, directed by directed by the highly acclaimed Juan Cabral, the former Fallon London creative who moved into directing a couple years ago, and has previously wowed us with work for Sony, Cadbury, and the Grand Prix-winning campaign for Tate.

Every technology has a time when it should be used. With text-messaging, it's about short, quick information-based signals that don't necessarily warrant a reply. Phones are for involved dialogue. But what about the walkie-talkie? Turns out, they're for more than for young kids playing at battle. Walkie-talkies, as these spots show you, are for communication without asking for permission to communicate -- there is no dialing or ringing that needs to be answered. And there are many, many uses. Check out all the spots on the right.

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About

Credits

Date
Jun 07, 2012
Agency:
Madre Buenos Aires
Client:
Nextel
Director:
Juan Cabral
Creative Director:
Madre
CW:
Madre
AD:
Madre
Agency Producer:
Madre
Production Company:
MJZ
Production Company:
Labhouse
EP:
Debbie Turner
EP:
Flora Fernandes Marengo
Director:
Juan Cabral
Director of Photography:
Larry Smith
Producer:
Natalia Mussolana
Offline Edition:
Carla Muzykantski
Sound:
Tres Sonido
Post Production:
Metrovision
Color:
Eduardo Sierra
Music:
Sebastian Escofet
Client Responsible:
Luis Maria Jordan
Client Responsible:
Pablo De Speluzzi
Client Responsible:
Pilar Lopardo
Client Responsible:
Emilio Cesio

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