Creativity

NFL: Adopt-a-Team

Unless your favorite NFL team has already clinched a berth in the postseason, any given Sunday from now until January could be the Sunday your playoff dreams end in tears. To guard against that harrowing possibility, Atmosphere BBDO created the Adopt

Published on Dec 19, 2006

Editor's Pick

Unless your favorite NFL team has already clinched a berth in the postseason, any given Sunday from now until January could be the Sunday your playoff dreams end in tears. To guard against that harrowing possibility, Atmosphere BBDO created the Adopt-a-Team feature at NFL.com. By analyzing your answers to a series of personality-determining questions, the interactive tool determines the perfect team to hitch your wagon to—once your current favorite squad is mathematically eliminated, that is

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About

Credits

Date
Dec 19, 2006
Chief Creative Officer:
Andreas Combuechen
Creative Director:
Patrick Clarke
ACD/Copywriter:
John Heath
ACD/Design:
Brett Simon
Director of Production:
Donna Farmer
Producer:
Jason Sindel
Technical Lead:
Marc Macaluso
Senior Flash Developer:
Billy Kersnowski
Flash Developer:
Kenny Lin
Agency:
Atmosphere BBDO New York
Client:
NFL

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