Creativity

Thursday Night Football Is More Pressing Than Childbirth in This NFL Spot

Goodby Silverstein's First Work for the NFL

By Alexandra Jardine. Published on Aug 23, 2017

Editor's Pick

In a new campaign for the NFL's Thursday Night Football, nothing is more important than watching the game. Even giving birth.

One of two new comedic spots, representing Goodby Silverstein & Partners' first work for the brand, features a woman in labor. As things progress, she heaves herself across her hospital room to a chair. You might think she's going to use it to get in a better position to push, but in fact she's gone to turn on the TV screen for Thursday Night Football.

Another cleverly-scripted ad sees a team of offfice workers on an evening telephone conference call. Only, their comments relate not to the tedious-sounding work project, but to the game they're all watching on their individual screens -- that is, before they retire to the bar leaving the boss still gabbling via speakerphone.

"Thursday Night Football needed to differentiate the franchise, capture a broader audience, go younger, and show how no matter when life's moments happen, when the game is on, it's on," says Julie Haddon, senior vice president of marketing for NFL Media, in a statement.

Aaron Stoller of Biscuit directed the spots, which do a snappy job of promoting the show as a must-watch.

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About

Credits

Date
Aug 23, 2017
Agency:
Goodby Silverstein & Partners
Client:
NFL
Marketing:
Julie Haddon
Director of Marketing & Creative:
Jason Trautwein
Director of Marketing Production:
Tony Isetta
Co-Chairman:
Jeff Goodby
Co-Chairman:
Rich Silverstein
Chief Creative Officer:
Margaret Johnson
Creative Director:
David Suarez
Creative Director:
Danny Gonzalez
Associate Creative Director:
Ryan McLaughlin
Art Director:
Brett Beaty
Copywriter:
Ben Pfutzenreuter
Director of Broadcast Production:
Tod Puckett
Broadcast Producer:
Stephanie DeNatale
Director of Brand Strategy:
Bonnie Wan
Brand Strategy Director:
Evan Hunerberg
Broadcast Affairs Director:
Judy Ybarra
Business Affairs Manager:
Anna Diokno
Managing Partner:
Brian McPherson
Account Director:
Theo Abel
Senior Account Manager:
Bhumieka Patel
Assistant Account Manager:
Andrew Betoff
Production Company:
Biscuit Filmworks
Director:
Aaron Stoller
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Head of Production:
Mercedes Allen-Sarria
Producer:
Mala Vasan
Director of Photography:
Tim Ives
Production Designer:
Jay Pooley
Editing Company:
NO6
Editor:
Chan Hatcher
Assistant Editor:
Randy Baublis
Producer:
Michelle Dorsch
Managing Partner:
Carr Schilling
Color:
CO3
Colorist:
Tim Masick
Producer:
Rochelle Brown
Mix:
Lime Studios
Audio Mixer:
Rohan Young
Audio Assistant:
Ben Tomastik
Producer:
Kayla Phungglan
Executive Producer:
Susie Boyajan
VFX/Finishing:
The Mill
Executive Producer:
Anastasia Von Rahl
Producer:
Marcus Speaker
Production Coordinator:
Sardor Kaziyev
Executive Creative Director:
Phil Crowe
Shoot Supervisor:
Phil Crowe
2D Lead Artist:
Bill Higgins
2D Artist:
Alex Candlish
2D Artist:
Steve Gibbons
2D Artist:
Matt Dobrez
Graphic:
eLevel Motion
Creative Director:
Mike Landry
Motion Artist:
Isaac Park
Motion Artist:
Steph Sanchez
Motion Artist:
Chris Seneker
Post Producer:
Jennifer de Leon

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