NFL Teams Become One in the League's Olympics Ad

Organization Unites Under a Single Banner for the Games

Published on

Editor's Pick

Olympics advertising has brought communities together in some inventive ways. For example, Samsung found a way to unite, but maintain the identities of individual nations with its global spot bringing together the world's anthems. Now, the NFL has brought its 32 teams together as a single "Team USA" in a new film, cutdowns of which will run during NBC's Olympics coverage beginning tomorrow.

Created out of Grey N.Y. and produced by NFL Films, the spot captures the various teams' groundskeepers prepping their turf for the coming season, stenciling in the endzones. But when the cameras pan out, we don't see the expected team logos but the single line "Team USA." The action is set to an original cover of "The Star-Spangled Banner" by St. Vincent. Endline reads, "This summer, we are all one team," followed by the NFL tagline "Football is Family."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 05, 2016
Agency:
Grey New York
Chief Creative Officer:
Andreas Dahlqvist
Client:
NFL
Executive Creative Director:
Leo Savage
Executive Creative Director:
Jeff Stamp
Group Creative Director:
Joe Mongognia
Creative Director/Copywriter:
Evan Benedetto
Creative Director/Art Director:
Mike Cicale
SVP Account Director:
Alan Perlman
Senior Account Executive:
Lucy Hallowell
Production Company:
NFL Films
Director:
Rob Gehring
Director:
Bob Angelo
Director:
Shannon Furman
Director:
Brian Rosenfeld
Director:
Samantha Kordelski
Line Producer:
Liz Leafey
Production Coordinator:
Jeff Stupak
Camera:
Andre Labous
Camera:
Kevin Simkins
Camera:
Dave Sharples
Camera:
Steve Skinner
Executive Production:
Townhouse
Executive Producer:
Alison Horn
VP, Producer:
Bruce McDonald
Assistant Producer:
Alex Litke
VP Music Producer:
Zach Pollakoff
Editorial:
Final Cut
Music Artist:
St. Vincent
Song:
Star-Spangled Banner
Editor:
Ashley Kreamer
Editor:
Chris Rizzo
Assistant Editor:
Sophie Solomon O'Connell
Executive Producer:
Sarah Roebuck
Head Of Production:
Jen Sienkwicz
Producer:
Lena Lobel
Post Production Company:
Significant Others
Creative Director (VFX):
Dirk Greene
VFX Artist:
Betty Cameron
GFX Artist:
Phillip Brooks
Sound Mixer:
Terressa Tate
Sound Assistant:
Chas Langston
VFX Producer:
Alek Rost
Assistant VFX Producer:
Kyra Hendricks

See more credits

Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age