Is Winning an Aphrodisiac? NFL 's Big Game Ad Stars 'Super Bowl Babies'

Spot Suggests There is More Than Just High-Fiving Going on After Big Wins

Published on

Editor's Pick

With its 60-second Super Bowl ad, the NFL might be sparking a conversation about the birds and the bees as families gather around the TV on Sunday.

The ad, called "Super Bowl Babies Choir," features what the league calls "the biggest collection of Super Bowl Babies: fans born in winning cities approximately nine months after the game." Because winning the big one, apparently, is a major turn on -- at least according to the NFL. An extended version of the ad released today begins with text stating that "data suggests 9 months after a Super Bowl victory, winning cities see a rise in births: They're called Super Bowl babies."

The ad does not clarify the source of the data. A league spokeswoman did not immediately provide more information about it when asked by Ad Age in an email.

The ad, by Grey New York, features the so-called Super Bowl Babies representing fans of eight teams: Dallas Cowboys, Green Bay Packers, Indianapolis Colts, New York Giants, Pittsburgh Steelers, San Francisco 49ers, Seattle Seahawks and Tampa Bay Buccaneers. The fans -- who range from 49-year-old Green Bay Packer babies to 1-year-old Seattle Seahawks babies -- form a choir that sings a remake of "Kiss from a Rose" by Seal, who makes a cameo in the ad.

Read more about the NFL's Super Bowl 50 ad on

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 01, 2016
Grey New York
Chief Creative Officer:
Andreas Dahlqvist
Executive Creative Officer:
Leo Savage
Executive Creative Officer:
Jeff Stamp
Group Creative Director:
Joe Mongognia
Patrick Conlon
Art Director:
Will Gardner
Location Production:
Park Pictures
Lance Acord
Chris Wilcha
Executive Producer:
Executive Producer:
Misha Maher
Assistant Producer:
Scott Cohen
Kirk Baxter
Nate Gross
Music/Sound Design:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age