Creativity

NFL: Timeline -- Super Bowl XLVI

Evolution.

Published on Feb 06, 2012

Editor's Pick

The National Football League's commercial for the Super Bowl emphasizes player safety and how the League's rules on safety have evolved over the years. Chock-full of references like the flying wedge or the horse-collar tackle, both moves that have been banned, the commercial was created out of the League's agency, Grey New York.

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Credits

Date
Feb 06, 2012
Agency:
Grey New York
Chief Creative Officer:
Tor Myhren
Client:
NFL
Executive Creative Director:
Eric Segal
Director:
Peter Berg
Art Direction:
Eric Stiles
Copywriter:
Katherine O'Brien
Agency Producer:
Alison Horn
Production Company:
Pony Show
Director:
Peter Berg
Executive Producer:
Susan Kirson
Executive Producer:
Jeffrey Frankel
Producer:
Helga Gruber
VFX/Post Production:
The Mill
Executive Producer:
Adam Isidore
Visual Effects Producer:
Dan Roberts
Color Producer:
Dee Allen
Shoot Supervisor:
Corey Brown
Shoot Supervisor:
Joshua Frankel
Shoot Supervisor:
Martin Riviera
Colorist:
Fergus McCall
Creative Development:
Ben Smith
Creative Development:
Rama Allen
Previsualization:
Josh Frankel
Previsualization:
Daniel Bollwerk
Previsualization:
Darryl Pfeil
Previsualization:
Long-Hai Pham
Sound Engineer:
Phil Loeb
Sound Design Company:
Henryboy
Sound Design:
Bill Chesley
Executive Producer:
Kate Gibson
Director of Photography:
Tobias Schliessler
Production Design:
Neil Spisak
Editorial Company:
Rock Paper Scissors
Editor:
Damion Clayton
Senior Producer:
Helena Lee

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