NFL's Super Bowl Ad Says 'There's No I, You or They' in Football

And It's Not Just About the Big Game, Either

Published on Feb 02, 2014

Editor's Pick

The NFL pours on the emotion in its Super Bowl XLVIII brand spot. The ad features quiet vignettes of players, fans and the everyman going through various ups and downs -- related to the big game or not. Seahawks supporters rejoice, while Cubs fans look to next year, but in the end, we realize all this passion is not just about the Super Bowl. A voiceover announces, "There's no I, you or they. Together, we make football."

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Feb 02, 2014

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