Creativity

NFL/Visa: Super Bowl Tweet Visualization

#Super Bowl - visualized

Published on Jan 28, 2011

Editor's Pick

The National Football League and Visa have teamed up with a microsite that lets Super Bowl fans experience the excitement of the build-up on Twitter.

The site visualizes trending Super Bowl-related topics, arranged by size in proportion to the number of mentions. A map function shows where in the country the tweets on a certain topic are the strongest –for example, who's the most-talked about player in New York City? There's also a timeline of tweets which users can respond to, and they can tweet about Super Bowl 'hot topics' directly from the site, without logging into Twitter.

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About

Credits

Date
Jan 28, 2011
Client:
NFL/Visa

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