NHK: The A Game

Ah-bsolutely fantastic.

Published on Jul 26, 2011

Editor's Pick

Tha Ltd. and Yugo Nakamura bring whimsical fun to the Japanese hiragana letter ah, in this promotional interactive video for Japanese broadcaster NHK's design-minded educational show "Design Ah." The show taps the talent of Nakamura, musician Cornelius and graphic designer Taku Sato and deconstructs various everyday objects, like a piece of cake, sushi, Japanese cloth-wrap furoshiki and even a pencil and stapler, in a way reminiscent of Forsman & Bodenfors' Homemade is Best Ikea baking book. The A Game interactive piece invites visitors to the Ah site to sketch out their own "ah" which then becomes part of a super fun online dance of different versions of the hiragana character.

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Jul 26, 2011
Tha Ltd
Art Direction/Design:
mount inc.
Art Direction/Design:
Yugo Nakamura
Koji Takahashi

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