Nice Ride Minnesota: Frozen Bikes

The thaw is coming...

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To herald the coming of spring, bike share scheme Nice Ride Minnesota and agency Persuasion Arts & Sciences placed bikes in blocks of ice in high traffic areas of Minneapolis. The warmer it gets, the more the ice melts and pedestrians are reminded that bike riding weather is approaching.

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About

Credits
Date
Mar 27, 2012
Agency:
Persuasion Arts and Sciences Minneapolis
Client:
Nice Ride Minnesota
Creative Director:
Dion Hughes
Creative Director:
Mark Johnson
Copywriter:
Mike Gibbs
Production Company:
Street Factory Media
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