Nike: Air Max Flash Pack Treasure Hunt

Hunt the virtual shoe.

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To promote its Air Max Flash Pack, a collection of 15 shoe designs and colors, Nike has teamed up with AR specialists GoldRun, out of home TV network Akoo and retailer Finish Line for an augmented reality 'treasure hunt'.

Consumers download the GoldRun app from iTunes, go to any one of 106 malls with a Finish Line store, find a virtual Nike shoe in the mall using GoldRun, and snap a picture of the shoe in front of a Finish Line store. They have a chance to win one of 15 pairs of Nike shoes awarded every day, as well as sharing their photos via Facebook and Twitter.

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About

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Date
Dec 12, 2011
Agency:
GoldRun
Client:
Nike
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