Tough Stuff: Nike Debuts Ad for the Women's World Cup

Together, They're Practically Invincible

Published on

Editor's Pick

To coincide with the kick-off of the Women's World Cup, Nike has debuted a new spot celebrating U.S. National Women's Soccer Team -- in all their frustration and glory. The ad stars various players including Abby Wambach (who also appears in a new ad for Cree), Alex Morgan, Sydney Leroux, Carli Lloyd, Christen Press and Megan Rapinoe. They start out in training, going through hours of grueling practice and work their way up to match day. As they progress, they look to each other for support and ultimately, their camaraderie and combined skills steel them for a showdown. The story is backed by the empowering "American Woman" by The Guess Who, and the tag reads, "Strong Alone. Impossible Together."

The effort is part of Nike Soccer's #NoMaybes campaign and debuted on the Nike Soccer app.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 08, 2015
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age