Creativity

Nike Argentina: The Day The Stadium Spoke

A rousing call to blood, sweat and tears.

Published on Jul 26, 2011

Editor's Pick

In this Nike Argentina spot, first aired last Sunday during the final of Copa America, one of the most watched sport events in Latin America, the 'voice of the stadium' delivers a rousing message to soccer players from the Boca Junior team.

Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was filmed as the players attended a training session in the Bombonera stadium, taking them by surprise. It's stirring stuff.

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About

Credits

Date
Jul 26, 2011
Agency:
BBDO Argentina
Client:
Nike Argentina
Executive Creative Director:
Ramiro Rodriguez Cohen
Executive Creative Director:
Rodrigo Grau
Creative Director:
Carmelo Maselli
Creative Director:
Luis Sanchez Zinny
Agency Producer:
Veronica Zeta
Agency Producer:
Jimena Oliva
Production Company:
Primo
Director:
Santiago Elias
Director:
Luisa Kracht
Executive Producer:
Carolina Cordini
Producer:
Victoria Piantini
Director of Photography:
Leandro Filloy
Editor:
Federico Peretti
Post Production:
Pickle House
Sound:
Notdeaf Sound Design
Music:
Swing Musica
Advertiser's Supervisor:
Adrian Cueto
Advertiser's Supervisor:
Diego Luque
Advertiser's Supervisor:
Diego Legname

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