Creativity

Boca Jr. Players Shave Their Heads in Nike's Dramatic 'Baptism'

BBDO Argentina Features Players Shaving Their Heads

Published on Aug 09, 2013

Editor's Pick

In Argentina, soccer team Boca's first match in the first league was marked by an action by its players to pay respect to the team and the sport. The players shaved their hair off, bringing to mind a kind of baptism. Now, BBDO Argentina and Nike collaborate on a new spot that features the players repeating that action to launch a new jersey for the Boca Jrs. team.

The campaign includes an activation at the Nike store in Buenos Aires, where fans can shave their own hair off and share the moment on social media.

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About

Credits

Date
Aug 09, 2013
Agency:
BBDO Argentina
Client:
Nike
ECD:
Ramiro Rodriguez Cohen
ECD:
Rodrigo Grau
Art Director:
Ignacio Flotta
Copywriter:
Nicolas Vara
Head of Production:
Veronica Zeta
Agency Producer:
Jimena Oliva
Prod. Co.:
Stink Sao Paulo
Director:
Jones+Tino
EP:
Cecilia Salguero
EP:
Luciana Alamo
Production Service:
Nunchaku
Line Producer:
Julian Castro
Head of Production:
Natalia Pagura
DOP:
Charly Ritter
Art Director:
Julian Romera
Editor:
Jones+Tino
Editor:
Roberto Bradley
Post Prod:
Pickle VFX
Music:
Satellite

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