Nike Basketball: Black Mamba website

Fans tweet, Bryant becomes black mamba

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An online image of Kobe Bryant will transform into a black mamba once enough fans are tweeting about him – emulating his nickname and ability to strike without warning on court.

Nike Basketball.com monitors Twitter activity about Bryant, and once tweets reach a frenzy level of 600 per hour, the site will transform to a 'Black Mamba Experience' for six hours. While it's in the Mamba state, users will have access to exclusive Bryant content and be eligible to win limited edition Kobe VI sneakers. Fans can also get updates on Mamba Moments via Facebook. R/GA teamed up with Nike to create the Twitter algorithm that makes it possible.

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About

Credits
Date
Jan 26, 2011
Agency:
R/GA New York
Client:
Nike Basketball
Interaction Designer:
Xavier Gallego
Visual Designer:
Seth Cheeks
Art Director:
Kenji Shimomura
Associate Creative Director/Writer:
Jason Hoff
Associate Creative Director/Art Director:
Colin Kim
Creative Director:
Sammi Needham
Creative Director:
Tim Allen
Senior Code Developer:
Peter Knif
Senior Flash Developer:
Duncan Davidson
Senior Open Standards Developer:
Max Goldberg
Flash Developer:
David Hitchings
Technical Director:
Vincent Dibartolo
Senior Producer:
John Mullin
Producer:
Nigel Goodman
Executive Creative Director:
Taras Wayner
Executive Creative Director:
Chuck Tso
Senior Visual Designer:
Ricardo Teruel
Art Director:
Agustin Sapio
Executive Creative Director:
Douglas Dauzier
Junior Copywriter:
Lincoln Boehm
Senior Producer:
Diego Quiroga
Senior Interaction Designer:
Ryan Romero
Associate Technical Creative Director:
Josh Balik
Executive Producer:
Jason Jercinovic
Managing Director:
Jennifer Allen
VP, Managing Director:
Sean Lyons

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