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Nike Basketball: Epic

Nike's most-tweeted.

Editor's Pick

Nike added some social media spice to the NBA playoffs with a Twitter ranking tool on its Nike Basketball website measuring the topical currency of players.

Using a data visualization tool called Epic, it measures the number of tweets per hour about a player or a team, placing the players/teams with the most tweets at the top of the rankings. There's also a link for 'kicks' that shows which shoes players were wearing during the games, with the option to 'like' via Facebook or click through to some of the sneakers to buy them.

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About

Credits
Date
Jun 13, 2011
Agency:
R/GA
Client:
Nike
Creative Director:
Sammi Needham
Interaction Design Director:
Xavier Gallego
Art Director:
Kenji Shimomura
Visual Designer:
Lucas Hearl
Copywriter:
Brad Soulas
Creative Director (Interaction Design):
Tim Allen
Associate Creative Director:
Jason Hoff
Associate Creative Director:
Colin Kim
Visual Designer:
Seth Cheeks
Interaction Design:
Saeah Oh
Technical Director:
Vincent Dibartolo
Open Standards Developer:
Brad Carter
Open Standards Developer:
Pablo Muratore
Senior Producer:
John Mullin
Group Director, Production:
Jason Jercinovic
VP Managing Director, Production:
Sean Lyons
Producer:
Nigel Goodman
Quality Assurance:
Jane Yang
Quality Assurance:
Nauman Hafiz
Quality Assurance:
Adam Cantwell
Analytics:
Charlotte Goodrich
Analytics:
Will Sandwick
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