Nike Basketball: The Black Mamba

Bryant gets a piece of the action

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Editor's Pick

Nike's Black Mamba film, starring Kobe Bryant, made its debut at the NBA All Star Weekend. The almost six-minute film, directed by action director Robert Rodriguez and with cameos from Bruce Willis, Danny Trejo and Kanye West, highlights the new Nike Zoom Kobe VI.

For the past month, teasers, trailers, digital, outdoor, and print drove consumers in the U.S. and China to RSVP for the official "premiere" and simulcast of the film online at 1am PST on Saturday, February 19. Fans can now also view the film on Nike Basketball's Facebook page, and Nike Basketball.com as well as YouTube. The film is also being showcased in several LA cinemas, including Mann's Chinese Theatre where Bryant was honored on the Hollywood Walk of Fame over the weekend.

In the film, the 'action movie' itself is woven into a script meeting between Rodriguez and Bryant with plenty of Hollywood in-jokes surrounding which stars they can afford, and what kind of explosions are available to them.

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About

Credits
Date
Feb 22, 2011
Agency:
Wieden + Kennedy Portland
Client:
Nike Basketball
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Copywriter:
Sheena Brady
Copywriter:
Brandon Pierce
Art Director:
Mike Warzin
Producer:
Erin Goodsell
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
Radical Media
Director:
Robert Rodriguez
Executive Producer:
Frank Scherma
Executive Producer:
Donna Portaro
Line Producer:
Mala Vasan
Director of Photography:
Mauro Fiore
Editorial Company:
Rock Paper Scissors
Editor:
Angus Wall
Assistant Editor:
Anton Capaldo-Smith
Post Producer:
Esther Gonzalez
Post Executive Producer:
Carol Lynn Weaver
VFX Company:
Hybrid
VFX Supervisor:
Rodney Brune
Flame Artist:
Pierre Blain
Flame Artist:
Mathieu Dupuis
Flame Artist:
Nadine Homier
VFX Producer:
Daniel Leduc
Titles/Graphics:
Kurt Volk
Finishing Company:
A52
Finishing Company:
The Mill
Flame Artist:
Paul Yacono
Flame Artist:
Gareth Parr
Flame Artist:
Phil Crowe
VFX Producer:
Hameed Shaukat
VFX Producer:
Jamie McBriety
VFX Producer:
Enca Kaul
Composer:
Robert Rodriguez
Sound Designer:
Robert Rodriguez
Engineer:
Robert Rodriguez
Mix Company:
Troublemaker Studios
Mixer:
Bradford Engleking
Producer:
Robert Rodriguez

See more credits

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