Creativity

Nike: Bench

Keep running.

Published on May 07, 2012

Editor's Pick

Nike Running is about more than just shoes: it's about encouragement. Benches with some clever alterations dissuade runners from taking a break and encourage them to keep running, in this smart campaign from F/Nazca Saatchi & Saatchi. Corra means "run" in Portuguese.

Update: Copyranterpoints out that the same idea was conceived by an NYC AD student, Anna Echiverri and her creative partner, Annie Chiu, more than three years ago. Echiverri, who now works at Arnold Boston, won a couple of awards for the concept work.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 07, 2012
Agency:
F/Nazca Saatchi & Saatchi
Art Director:
Juliana Utsch
Client:
Nike
Copywriter:
Juliana Utsch
Head of Art:
Joao Linneu
Creative Director:
Eduardo Lima
Creative Director:
Fabio Fernandes

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.