Nike: Bench

Keep running.

Published on

Editor's Pick

Nike Running is about more than just shoes: it's about encouragement. Benches with some clever alterations dissuade runners from taking a break and encourage them to keep running, in this smart campaign from F/Nazca Saatchi & Saatchi. Corra means "run" in Portuguese.

Update: Copyranterpoints out that the same idea was conceived by an NYC AD student, Anna Echiverri and her creative partner, Annie Chiu, more than three years ago. Echiverri, who now works at Arnold Boston, won a couple of awards for the concept work.

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May 07, 2012
F/Nazca Saatchi & Saatchi
Art Director:
Juliana Utsch
Juliana Utsch
Head of Art:
Joao Linneu
Creative Director:
Eduardo Lima
Creative Director:
Fabio Fernandes
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