Creativity

Nike: Biomorph Making Of

Second skin.

Published on Mar 09, 2012

Editor's Pick

Mothership's David Rosenbaum directs a spot to launch Nike's Flyknit, a shoe that supposedly seamlessly fits your foot so when you run, they're almost a second skin. Using some cool special effects created out of Digital Domain, the short film extends a very tiny moment -- a bare foot hitting the ground until threads of the Flyknit wrap around him. While some special edition shoes are already available, the collection will launch in the summer.

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About

Credits

Date
Mar 09, 2012
Client:
Nike
Director:
David Rosenbaum
Creative Director:
Andy Walker
Executive Producer:
Jesse Canright
Production Manager:
Barb Freeman
Producer:
The Bergeron
Production:
Mothership

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