Creativity

Nike: Bo Knows

Today, his outfits seem a bit dated, but the spot remains a classic moment in pop culture, featuring an athletic all-star salute to the pre-Jordan sports king Bo Jackson, and culminating in the powerhouse sportsman

Published on Jun 05, 2006

Editor's Pick

Today, his outfits seem a bit dated, but the spot remains a classic moment in pop culture, featuring an athletic all-star salute to the pre-Jordan sports king Bo Jackson, and culminating in the powerhouse sportsman

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About

Credits

Date
Jun 05, 2006
Agency:
Wieden + Kennedy Portland
Director:
Joe Pytka
Agency Producer:
Bill Davenport
Copywriter:
Jim Riswold
Art Director:
Michael Prieve
Creative Director:
David Kennedy
Creative Director:
Dan Wieden
Client:

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