Watch Nike Athletes Attempt to Run a Marathon in Under Two Hours

Brand Challenges Three Runners to Run a Marathon in Less Than Two-Hours

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Nike has set the stage for (at least one of) its athletes to make history tomorrow -- by challenging them to run a marathon in under two hours. At 5:45 a.m. tomorrow, Saturday, May 6, in Monza, Italy, runners Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese will attempt to run 26.2 miles within at least 1:59:59.

The sport of running hasn't seen a feat so important since Roger Bannister ran a mile in less than four minutes on May 6, 1954, 63 years ago to the day of Nike's big race.

Nike will provide the trio of runners with significant support during the race, including pacing help from an electric car and 30 other runners. Each athlete will also receive individualized hydration services.

Although the runners will be on a closed track -- a Formula One course near Milan, Italy, consumers will be able to join in on social and online, as Nike will be broadcasting the race in its entirety live, on a dedicated Twitter landing page and on the Breaking2 Facebook page.

Read about how breaking the two-hour marathon represent a major stand-off between Nike and Adidas on Adage.com.

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About

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Date
May 05, 2017
Client:
Nike
Category
Industry
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