Creativity

Nike Brings Back Kobe and LeBron Puppets to Mark Jersey Retirement

Three Fresh Spots Revive 2009 Campaign

By Angela Doland. Published on Dec 19, 2017

Editor's Pick

The Lakers just retired Kobe Bryant's No. 8 and No. 24 jerseys. To mark the occasion, Nike revived its beloved puppet campaign from 2009 starring Muppet-like versions of Bryant and LeBron James.

In one, seen here, the puppets are lounging on a beach at sunset, sipping coconut juice, and Bryant taunts James about the accolade he just got. "LeBron, I'm saving you an incredible burden," he says. "You should be grateful that you're not retiring two jerseys like myself. Imagine the weight of having two jerseys that inspired the nation, Le Bron. No -- the world."

Another spot, "Uncle Charlie," sees him ask "Which Bryant was better?" while a third, "Handicrafts," sees him explain the difference between No. 8 and 24.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Dec 19, 2017
Client:
Nike

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.