Nike: Casey Neistat Do More

He's going back.

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Last year, director Casey Neistat turned the camera on himself for a film promoting Nike's FuelBand, the activity-tracking wristband that encourages you to make it count. Now, he's back with a new video. Turns out, when he made the film last time, he didn't actually do all the things he did wearing the wristband. So now, he's out to rectify the situation, revisiting the places he went while actually sporting the device. It's an inspiring, uplifting video that might just make you add "travel" to your list of resolutions for 2013.

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Date
Jan 03, 2013
Client:
Nike
Category
Latest Creativity News on Ad Age

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