Creativity

Nike: Casey Neistat Makes It Count

If Nike gave you money, what would you do?

Published on Apr 09, 2012

Editor's Pick

Director Casey Neistat, who recently shot this film for Nike's Fuel Band showing three very different sports stars' athletic output, turns the camera on himself for his latest video promoting the device. Here, Nike asked him to make another film showing what it means to "Make It Count," the tag for the device. Instead, Neistat, who's also repped out of HSI, says he takes the money and uses it for a ten-day trip around the world with a buddy, Max. He's shooting the whole time, of course (his buddy even edited and DP'd), and the message comes through loud and clear, given what he's able to accomplish and see in such a short time.

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About

Credits

Date
Apr 09, 2012
Client:
Nike
Director:
Casey Neistat
Editor:
Max Joseph
Director of Photography:
Max Joseph

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