Creativity

Nike: Catch the Flash

Use your flash to catch a runner.

Published on Dec 08, 2011

Editor's Pick

Jung von Matt Neckar and Nike Running, along with Stuttgart/GER, created a live chase with an online component. "Catch the Flash" asked Viennese residents to participate in a chase through dark alleys of Vienna. Participants had to chase 50 real runners wearing reflective Nike jackets. The runners were equipped with a GPS app so the chasers could track them online while trying to find them. The aim was to catch the runners using a camera flash which made the jackets shine to reveal the number printed on the back.

The stunt promoted Nike's new reflective running jackets which boost visibility especially during dangerous running conditions.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 08, 2011
Agency:
Jung von Matt Neckar
Client:
Nike
Agency:
Stuttgart/GER

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.