Creativity

This Nike 'Choose Your Winter' Ad is Perfectly Timed

Actor Chris O'Dowd Plays a Forecaster in Spot Touting Cold Weather Apparel

Published on Nov 17, 2014

Editor's Pick

With temperatures plummeting across the U.S., Nike takes the opportunity to tout its super-warm winter apparel in this spot featuring the comic talents of Irish actor Chris O'Dowd. He stars as a weather forecaster who's bent on warning us of the dire things the "polar vortex" can do to our bodies. However, his awful predictions are cut with footage of various athletes braving the icy temperatures and looking, well, perfectly fine. The tagline of the spot, by Wieden & Kennedy Portland, is "Choose Your Winter."

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About

Credits

Date
Nov 17, 2014
Agency:
Wieden + Kennedy Portland
Client:
Nike

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