Creativity

Nike: Chosen

It's showtime.

Published on Jun 03, 2011

Editor's Pick

Nike focuses on action sports in a night-time setting with its new global 'Just Do It' campaign, The Chosen, featuring 25 athletes including skateboarder Paul Rodriguez, surfer Laura Enever, snowboarder Danny Kass and freestyle BMXer Garrett Reynolds. The ad was shot over the course of two years at seven locations - Whistler, Aspen, Bali, Hawaii, Florida, New York City and Los Angeles - at night, with pyrotechnics and stunts reminiscent of a rock concert.

The campaign, which will be shown in 23 different markets, debuted on Facebook and and can now been seen on www.nike.com/chosen. It will also air on Sunday, June 5 during game three of the NBA Finals.

Alongside the ad, Nike is running a video contest via Facebook inviting skaters, surfers, BMX riders, snowboarders and skiers to submit a video of their crew. The winners, selected by fans, athletes and Nike, will have the chance to travel with the Nike team while getting access to exclusive Nike products and experiences.

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About

Credits

Date
Jun 03, 2011
Agency:
72andSunny
Client:
Nike
Executive Creative Director:
John Boiler
Executive Creative Director:
Glenn Cole
Designer:
Rob Teague
Creative Director:
Jason Norcross
Creative Director:
Matt Murphy
Writer:
Cody Osborne
Director of Film Production:
Sam Baerwald
Producer:
Danielle Tarris
Production Company:
Park Pictures
Director:
Lance Acord
DP/Cameraman:
Lance Acord
DP/Cameraman:
Dave Seaone
DP/Cameraman:
Don King
DP/Cameraman:
Greg Schmidt
Producer:
David Mitchell
Executive Producer:
Jackie Kelman Bisbee
Executive Producer:
Justin Pollock
Executive Producer:
Mary Ann Marino
Editorial:
Final Cut
Editor:
Chris Jones
Editor:
Graham Turner
Editor:
Ben McCambridge
Editorial Producer:
Marie Foley
Editorial Producer:
Jennifer Miller
Executive Producer:
Saima Awan
VFX:
The Mill
Flame Artist:
Bill Higgins
Senior Producer:
Arielle Davis
Telecine:
CO3
Colorist:
Sean Coleman
Audio Post:
Lime Studios
Mixer:
Rohan Young
Mixer:
Joel Waters
Sound Effects:
Barking Owl
Sound Designer:
Michael Anastasi
Executive Producer:
Kelly Fuller
Music:
Hanni El Khatib
Global Brand Communications Director:
Ean Lensch
Global Advertising Director:
David Reti

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