Creativity

Nike: Count on Kobe

Kobe is everything.

Published on Jan 18, 2013

Editor's Pick

Wieden & Kennedy overstates Kobe Bryant and his place in this world of ours in this funny, if slightly over-reaching commercial to promote Nike's Kobe 8 Systems. Directed by Angus Wall at Elastic, the commercial begins with a gorgeous shot of the cosmos, followed quickly by a declaration of Bryant's arrival to practice. The voiceover is one of the best parts of the spot, keeping things light even as they are oversold to within an inch of their lives. This much is certain: Kobe is King, and don't let anyone else tell you otherwise -- even though the Clippers might have something to say about that.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jan 18, 2013
Agency:
Wieden + Kennedy Portland
Client:
Nike
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Copywriter:
Edward Harrison
Copywriter:
Brock Kirby
Art Director:
Sezay Altinok
Producer:
Chris Capretto
ECD/Production:
Mark Fitzloff
ECD/Production:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
Elastic
Director:
Angus Wall
Executive Producer:
Megan Meloth
Executive Producer:
Jennifer Sofio Hall
Line Producer:
Tom Meloth
Director of Photography:
Larry Fong
Editorial:
Rock Paper Scissors
Editor:
Angus Wall
Post Producer:
Cristina Matracia
Post Producer:
CL Weaver
Visual Effects:
A52
Music:
Search Party
Mix:
Lime

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.