Nike: Count on Kobe

Kobe is everything.

Published on

Editor's Pick

Wieden & Kennedy overstates Kobe Bryant and his place in this world of ours in this funny, if slightly over-reaching commercial to promote Nike's Kobe 8 Systems. Directed by Angus Wall at Elastic, the commercial begins with a gorgeous shot of the cosmos, followed quickly by a declaration of Bryant's arrival to practice. The voiceover is one of the best parts of the spot, keeping things light even as they are oversold to within an inch of their lives. This much is certain: Kobe is King, and don't let anyone else tell you otherwise -- even though the Clippers might have something to say about that.

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About

Credits
Date
Jan 18, 2013
Agency:
Wieden + Kennedy Portland
CD:
Alberto Ponte
Client:
Nike
CD:
Ryan O'Rourke
CW:
Edward Harrison
CW:
Brock Kirby
Art Director:
Sezay Altinok
Producer:
Chris Capretto
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Prod. Co.:
Elastic
Director:
Angus Wall
Exec. Producer:
Megan Meloth
Exec. Producer:
Jennifer Sofio Hall
Line Producer:
Tom Meloth
DOP:
Larry Fong
Editorial:
Rock Paper Scissors
Editor:
Angus Wall
Post:
Cristina Matracia
Post:
CL Weaver
VFX:
A52
Music:
Search Party
Mix:
Lime
Category
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