Creativity

Nike: Destiny

It's within all of us.

Published on Dec 07, 2012

Editor's Pick

Nike's wonderful "Find Your Greatness" campaign finds its counterpart in this spot by Wieden & Kennedy Sao Paulo, for the Brazilian marketing. While the original W&K Portland work was uplifting (and also brilliantly timed to co-incide with the London Olympics) this one falls just a tiny bit flat, compared to that one. But still, it's an interesting translation of the Nike voice, and contains good culture-specific references, like "We used to believe that God was Brazilian."

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About

Credits

Date
Dec 07, 2012
Agency:
Wieden + Kennedy - Sao Paulo
Client:
Nike
Executive Creative Director:
Icaro Doria
Executive Creative Director:
Guillermo Vega
Art Director:
Eddy Guimaraes
Art Director:
Pedro Izique
Art Director:
Bella Cabral
Copywriter:
Kako Mendez
Copywriter:
Fred Aramis
Media:
Renata Valio
Media:
Lia Oliveira
Media:
Alex Bezerra
Planning:
Anne Heuer
Planning:
Vitor Amos
Digital Strategy:
Kiko Steinhoff
Project Manager:
Paula Obata
Project Manager:
Pamela Cardoso
Graphic Producer:
Rubens Galera
Producer:
Endy Hedman
Producer:
Gabriel Dagostini
Production Company:
FatBastards
Director:
Pedro Becker
Photography Director:
Rhebling Junior
Production Company Executive Producer:
Andre Pinho
Production Company Executive Producer:
Fernando Carvalho
Editor:
Pedro Becker
Editorial House:
Casablanca
Music:
Raw Audio Production
Music Producer:
Hilton Raw
Music Producer:
Fernando Forni
Photographer:
Caio Guatelli

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