Creativity

Nike: Earl and Tiger

And did you learn anything?

Published on Apr 08, 2010

Editor's Pick

Nike brings Tiger back with a bold gambit.

As Tiger faces the camera, the voice of his late father, Earl Woods wonders what his son was thinking and feeling and asks if he learned anything.

Did he? Is this brilliant or repugnant, or both?

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About

Credits

Date
Apr 08, 2010
Agency:
Wieden + Kennedy Portland
Client:
Nike
Creative Director:
Hal Curtis
Director:
Max Malkin
Production Company:
Pretty Bird
Producer:
Jeff Selis
Associate Producer:
Felicia Grover
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Executive Producer:
Kerstin Emhoff
Line Producer:
Nina Huang
Director of Photography:
Max Malkin
Editorial Company:
Joint Editorial
Editor:
Matt Hilber
Assistant Editor:
Steve Sprinkel
Post Producer:
Terra Cloyes
Post Executive Producer:
Patty Brebner
VFX Company:
Zoic
VFX Supervisor:
Leslie Ekkes
VFX Producer:
Karin Joy
Mix Company:
Joint Editorial
Mixer:
Charlie Keating
Producer:
Patty Brebner

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