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Nike: Earl and Tiger

And did you learn anything?

Nike brings Tiger back with a bold gambit.

As Tiger faces the camera, the voice of his late father, Earl Woods wonders what his son was thinking and feeling and asks if he learned anything.

Did he? Is this brilliant or repugnant, or both?

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Average user rating:
4.25
Number of user ratings:
4
Rated 5.00 brilliant 
marketel, April 8th, 2010 12:25:18 pm
Simple and brilliant. 
omlared1, April 8th, 2010 12:45:17 pm
Rated 5.00  
NadaPuis, April 8th, 2010 02:00:16 pm
Earl knew a thing or two about golf. And infidelity. 
Tyler, April 8th, 2010 04:01:11 pm
Rated 2.00 I think we all know what Tiger's thinking was. And who can blame him, his missus sounds like a nutter. 
rnash, April 9th, 2010 06:22:51 am
Rated 5.00 I like this ad. A lot. Or maybe I just love Nike advertising. How it's consistently tugging at our emotions, making a statement, not letting us look away. The execution is beautiful and simple. It feels like a video installation, a piece of art that we seek out rather than an intrusive ad. Most importantly, Nike (or Woods) isn't talking down to its audience. In one way Tiger's portrait becomes our own reflection and his father's VO our conscience. In another way it feels like an apology. The point is to make us empathize with Tiger Woods and humanize the brand or "role model" that is Tiger Woods. It probably won't work for Barbara Woods Gray, but it worked for me. 
laraolive, April 9th, 2010 03:57:10 pm
http://www.youtube.com/watch?v=qMdoohboZQ8 
independent, April 9th, 2010 04:19:24 pm

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Full Credits

Agency:
Wieden + Kennedy Portland
Client:
Nike
Creative Director:
Hal Curtis
Director:
Max Malkin
Production Company:
Pretty Bird
Producer:
Jeff Selis
Associate Producer:
Felicia Grover
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Executive Producer:
Kerstin Emhoff
Line Producer:
Nina Huang
Director of Photography:
Max Malkin
Editorial Company:
Joint Editorial
Editor:
Matt Hilber
Assistant Editor:
Steve Sprinkel
Post Producer:
Terra Cloyes
Post Executive Producer:
Patty Brebner
VFX Company:
Zoic
VFX Supervisor:
Leslie Ekkes
VFX Producer:
Karin Joy
Mix Company:
Joint Editorial
Mixer:
Charlie Keating
Producer:
Patty Brebner

Date

Apr 08, 2010

Category

TVC

Genre

Sports

Tags

apparel/footwear

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