Creativity

See a Dazzling Deconstruction of a Nike Sneaker

Spot by Charlex Peels Back Each Layer of Air Zoom Elite 8 Shoe

By Alexandra Jardine. Published on Jul 16, 2015

Editor's Pick

Nike rips a shoe apart, deconstructing it back to the bare bones to show you what it's made of in this film for its Air Zoom Elite 8 running shoe. The brand worked with New York studio Charlex on the stunning VFX, which peel back each of the sneaker's layers to show us the animated inside, thread by thread, and the little "engine" that is at its beating heart. The director was Ryan Dunn.

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About

Credits

Date
Jul 16, 2015
Client:
Nike
Director:
Ryan Dunn
Production Company:
Charlex
Creative Director:
Danil Krivoruchko
Creative Director:
Matt Wilson
Executive Producer:
Corey Budro
Editor:
John Zawisha
Editor:
Mike Mendizibal
Storyboard Artist:
Armand Serrano
CG Supervisor:
James Fisher
CG Lead:
Entae Kim
Lead Animator:
Tony Tabtong
Lead Modeler:
Hung Ma
Modelers:
Chin Lee
Lead Rigger:
Steve Mann
Lead FX Artist:
Alexey Cheprakov
Lead Lighter:
Frank Grecco
Lighting TD:
Yun Cho
Lighting TD:
Will Atkin
Lighting TD:
Eric Schnell
Lighting TD:
Soo Hee Han
Pipeline TD:
Paul Sultan
2D Designer/Animator:
Dorian West
Reference Photographer:
Noah Fowler
Sound Design:
The Lodge
Sound Designer:
Jeff Hinton
Creative Director, Sound:
Colin Thibadeau

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