Nike: Fast is Faster

Faster is better than stronger.

Published on

Editor's Pick

Wieden + Kennedy Portland pulls off a a football-centered, fast-paced and wonderfully shot ad that centers on the notion that 'Faster' is the new 'Stronger.' With an all-star cast, including Troy Polamalu, Calvin Johnson, Darrelle Revis, as well as NFL official Mike Carey, directed by Mark Romanek and edited by the Oscar-winning Kirk Baxter, the ad is set in the tunnel of a football stadium. If a football tunnel was white, stylish and beautiful.

Clean, bright cuts abound, with occasional shots of a fast sports car, jet engines and running legs. The voiceover, meanwhile, is just as as resounding, telling you, that despite what the old tale says, "The tortoise never wins."

The spot debuted during the first round of the NFL draft yesterday.

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About

Credits
Date
Apr 27, 2012
Agency:
W+K Portland
Client:
Nike
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Creative Director:
Dan Hon
CW:
Dylan Lee
Art Director:
Lee Jennings
Senior Producer:
Lindsay Reed
Shoot Producer:
Monica Ranes
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Music Producer:
Peter Gannon
Editorial Company:
Joint Editorial
Editor:
Tommy Harden
Assistant Editor:
Nicholas Davis
Post Producer:
Jennifer Giannettoni
Post Executive Producer:
Patty Brebner
Director:
Mark Romanek
Editorial Company:
Rock Paper Scissors
Editor:
Kirk Baxter
Editor:
Biff Butler
Editor:
Damion Clayton
Assistant Editor:
Anton Capaldo-Smith
Assistant Editor:
Giselle Murillo
Post Producer:
Angela Dorian
Post Executive Producer:
CL Weaver
VFX Company:
Method Studios
VFX Supervisor:
Sean Faden
Flame Artist:
Dominik Bauch
VFX Producer:
Mike Wigart
VFX Coordinator:
Marisa Bursteen
CG Supervisor:
Charles Abou Aad
Flame:
Claus Hansen
Flame:
Ian Holland
Nuke:
Olivier Sarda
Nuke:
Ryan Urban
Nuke:
Wendy Seddon
Nuke:
Zach Cole
Roto/Paint:
Pam Gonzales
Roto/Paint:
Kenneth Lui
Roto/Paint:
Mark Duckworth
Roto/Paint:
Jason Bond
FX:
Peter Claes
FX:
Tomas Zaveckas
FX:
Arrey Chantikian
Lighting:
Ovi Bogdan
Lighting:
Dustin Colson
Lighting:
Marion Spates
Modeling:
Masa Narita
Modeling:
Toshi Sakamaki
Texture:
Frida
Animation:
James Parris
Rigging:
Marc Berrouet
Tracking Supervisor:
Fabio Zapata
Tracking/Matchmove:
Lauren Rogers
Tracking/Matchmove:
Tom Stanton
Tracking/Matchmove:
Luis Rodriguez
EP:
Stephanie Gilgar
Music:
Ben Frost
Sound Design Company:
Trinitite Inc
Sound Designer:
Brian Emrich
Mix Company:
Eleven
Mixer:
Jeff Payne
Producer:
Caroline O'Sullivan
EP:
DJ Fox
Transfer Co.:
Company 3
Colorist:
Siggy Ferstl
Senior Producer:
Matt Moran

See more credits

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