Creativity

Nike: Find Your Greatness - Jogger -- Best of 2012 TV #1

This rivals "Just Do It."

Published on Aug 02, 2012

Editor's Pick

Arguably, the campaign that will continue to resonate with viewers well after the Olympics are over is Nike's "Find Your Greatness%u201D campaign, out of Wieden + Kennedy Portland, which focuses on the strength of the everyman athlete found in Londons elsewhere--not those commanding the stadium in London, England. This latest ad from the campaign, featuring a lone boy runner on a country road, is particularly inspiring, building suspense, excitement--even tears, within a single shot--via director Lance Acord.

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About

Credits

Date
Aug 02, 2012
Agency:
Wieden + Kennedy Portland
Client:
Nike
Global Creative Director:
Ryan O'Rourke
Global Creative Director:
Alberto Ponte
Interactive Creative Director:
Dan Hon
Copywriter:
Caleb Jensen
Art Director:
Aramis Israel
Senior Agency Producer:
Erika Madison
Senior Agency Producer:
Shelley Eisner
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Agency Head of Production:
Ben Grylewicz
Production Company:
Park Pictures
Director/DP:
Lance Acord
EP:
Mary Ann Marino
Line Producer:
David Mitchell
Production Supervisor:
Jason Groves
Editorial Company:
SpotWelders
Editor:
Catherine Bull
Post Producer:
Patrick McElroy
Post Producer:
Carolina Wallace
Post Executive Producer:
David Glean
Assistant Editor:
Sophie Kornberg
VFX Company:
A52
VFX Executive Producer:
Jennifer Sofio Hall
VFX Producer:
Scott Boyajan
2D VFX Artist:
Paul Yacono
2D VFX Artist:
Cameron Coombs
2D VFX Artist:
Andy Rafael Barrios
Sound Designer:
Brian Emrich
Mix Company:
Lime Studios
Mixer:
Loren Silber
EP:
Jessica Locke

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