Nike: Find Your Greatness -- Weightlifting

Just because it's not the London Olympics, doesn't mean it's not great.

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We wouldn't generally compare bookmaker Paddy Power and sports giant Nike's creative prowess, but in this case, it's inevitable. Both marketers have launched ambush marketing campaigns for the London Olympics, and use cities named London to do so. Paddy created OOH ads that touted the greatest sports event in London, France, and Nike, along with agency Wieden & Kennedy, has released a new campaign, "Find Your Greatness," that focuses on the various non-Olympics type of athletic greatness that takes place in the Londons around the world.

Londoners of South Africa, Jamaica, Nigeria and other countries are showcased in one 1:00 spot, as well as a series of sport-specific shorter films, to demonstrate that even if you play far away from the dazzle of the Olympics, your greatness isn't any less important. You can check out the longer film, and the films for "Weightlifting" and "Diving" here, and head over to YouTube for the whole series. Of course, there is no mention of the Olympics, since Nike isn't an official sponsor.

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About

Credits
Date
Jul 25, 2012
Agency:
Wieden + Kennedy Portland
Client:
Nike
Global Creative Director:
Ryan O'Rourke
Global Creative Director:
Alberto Ponte
Interactive Creative Director:
Dan Hon
CW:
Brock Kirby
Senior Art Director:
Sezay Altinok
Art Director:
Sara Phillips
Senior Agency Producer:
Erika Madison
Co-Senior Agency Producer:
Jennifer Dennis
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Agency Head of Production:
Ben Grylewicz
Production Company:
Park Pictures
Director:
Lance Acord
Director:
Seb Edwards
EP:
Mary Ann Marino
Director of Photography:
Lance Acord
Director of Photography:
Mattias Montero
Line Producer:
David Mitchell
Line Producer:
Michaela Johnson
Production Supervisor:
Jason Groves
Production Supervisor:
Lucy Glyn
Editorial Company:
SpotWelders
Editor:
Robert Duffy
Editor:
Patrick Murphree
Post Producer:
Patrick McElroy
Post Producer:
Carolina Wallace
Post Executive Producer:
David Glean
Assistant Editor:
Patrick Murphree
VFX Company:
A52
VFX Executive Producer:
Jennifer Sofio Hall
VFX Producer:
Scott Boyajan
2D VFX Artist:
Paul Yacono
2D VFX Artist:
Cameron Coombs
2D VFX Artist:
Andy Rafael Barrios
Sound Designer:
Brian Emrich
Sound Designer:
Patrick Murphree
Mix Company:
Lime Studios
Mixer:
Sam Casas
Mixer:
Loren Silber
Mixer:
Dave Wagg
EP:
Jessica Locke

See more credits

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