Nike Dares You to 'Be Brasilian'

Country's Biggest Soccer Stars Shine In Action And Animation-Filled Spot

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Brazilian soccer stars Thiago Silva, David Luiz, Ronaldo and Neymar star in a new spot from Nike Football showcasing the country's lineup of talent ahead of its World Cup Draw this week. While Nike is not an official sponsor of the soccer World Cup, it has long-running ties to Brazil's national team, and this spot, directed by Rattling Stick's Daniel Kleinman for Wieden + Kennedy Sao Paolo, makes the most of it. In an action-packed film featuring animation as well as live action sequences, Silva is depicted as a gangster, Luiz becomes a giant superhero (drawn by Brazilian cartoonist Rafael Grampa) and manager Luis Felipe Scolari yells instructions to a team of little kids. The spot closes with a goal from Neyman in a game of beach soccer and the words "'No one plays like us'".

Consumers can interact with the campaign by creating their silhouette to share on social media or customize T-shirts at

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Dec 02, 2013
Wieden + Kennedy - Sao Paulo
Nike Football
Daniel Kleinman
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