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Nike Uses Ayrton Senna's Words to Inspire Young Brazilians

Film By W+K Brazil Breaks as World Cup Kicks Off

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As the world's eyes turn to Brazil, Nike Football has released a new spot by Wieden + K ennedy Sao Paolo that aims to inspire the Brazilian nation with the words of Ayrton Senna. In the film, entitled "Get There," a voice recording from the late Formula 1 driver plays alongside footage of young Brazilians.

"Regardless of who you are, regardless of your social position -- the highest or the lowest-- have always as your goal to have a lot of strength, a lot of determination, and always do everything with a lot of love and faith in God. Because one day, you will get there. Somehow, you will get there," says Senna. The spot is the latest in the brand's "Dare to Be Brazilian" campaign that originally launched in November 2013. It was directed by Ian Ruschel via Stink Brazil.

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About

Credits
Date
Jun 16, 2014
Agency:
Wieden + Kennedy - Sao Paulo
Client:
Nike Football
ECD:
Icaro Doria
ECD:
Guillermo Vega
Creative Director:
Blake Kidder
Creative Director:
Patrick Almaguer
Copywriter:
Kako Mendez
Copywriter:
David Blesser
Copywriter:
Caio Muratore
Copywriter:
Gabriel Fran├ža
Art Director:
Pedro Izique
Art Director:
Mihail Aleksandrov
Production:
Gabriel Dagostini
Production:
Mauricio Granado
Production Company:
Stink Sao Paulo
Director:
Ian Ruschel
DOP:
Juliano Lopes
Producer:
Murillo Baskerville
Editor:
Danilo Abraham
Executive Producer:
Fernanda Curi
Audio:
Supersonica
Soundtrack:
Dudu Aram
Audio Company:
Cristiane Marquesi
Post House:
Clan VFX
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