Nike Football: My Time is Now

The next wave.

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Editor's Pick

W+K London's "My Time is Now" is Nike Football's epic campaign for the 2012 European championship this summer. The cornerstone is a three-minute film, featuring "the next wave" of players, like Neymar, M'Vila and Gotze -- and more. While the film opens on a soccer match between France and Holland, the action is suddenly taken over by wave upon wave of soccer-mad young players who are eager to make their mark on the soccer world. The young players are the folks from "The Chance," Nike's scouting mission to find 100 potential soccer champions from 50 countries.

Other big name athletes cameos include Wesley Sneijder, Mesut Ozil and Danny Welbeck, while LeBron James also makes a quick appearance. The fast-paced, detailed film is a joy to watch, and is reminiscent in complexity of 'Write the Future.'

The film also unveils the new Nike "Clash Collection" boots, which the players wear.

And of course, there's more. The interactive version of the film, found on the Nike Football YouTube channel, lets you go through "hidden tunnels." Click on different names as the film progresses to get a deeper look at some of the athletes and their inspirations.

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About

Credits
Date
May 18, 2012
Agency:
Wieden + Kennedy London
Client:
Nike Football
ECD:
Tony Davidson
Agency:
AKQA
CD:
Stuart Harkness
Interactive Creative Lead:
Scott Dungate
Creative:
Ben Everitt
Creative:
Ali Merry
Planning Director/Interactive Strategy Lead:
Graeme Douglas
Planner:
Oscar Powell
EP:
Dannie Stewart
Producer:
James Guy
Interactive Producer:
Silvan Schreuder
Interactive Producer:
Samara Zagnoiev
Interaction Design/UX Consultant:
Dan Hon
ECD:
Duan Evans
Client Partner:
Geoff Northcott
CD:
Phil Haworth
ACD:
Davor Krvavac
Planning Director:
Dan Hill
Planner:
Ben Taylor
CW:
Tom Reed
Senior Designer:
Neil Gurr
Designer:
Andreas Levin
Associate User Experience Architect:
Zac Best
Social Media Executive:
Dan Jones
Social Media Editor:
Sherief Younis
Director:
Adam Berg
Production Company:
Stink
Production Company:
Stinkdigital
Additional:
Mindshare
Additional:
Leg
ECD:
Gabriel Gaultier
CW:
Dimitri Lucas
AD:
Gregory Ferembach
TV Production:
Anne Mascorda
TV Production:
Xavier Favre

See more credits

Category
Genre
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