Nike Football: My Time is Now; Wayne Rooney

Is Rooney's time now?

Published on Jun 19, 2012

Editor's Pick

As England gears up to play Ukraine this afternoon in UEFA Euro 2012, and Wayne Rooney returns to the pitch, this tactical spot by Wieden + Kennedy London for Nike Football features the player in contemplative mode. The spot, an extension of Nike's 'My Time Is Now' campaign, builds the tension as a more mature Rooney reflects on his erratic past and future chance for redemption.

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Jun 19, 2012
Wieden + Kennedy London
Nike Football

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