Nike Kicks Off Unofficial World Cup Work With Glazer-Directed Spot

Rooney, Ronaldo and Neymar Feature In New Film and Online Effort Asking Viewers to 'Risk Everything'

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Jonathan Glazer directs this new spot from Nike Football out of Wieden + Kennedy Portland, which focuses on the pressure faced by star players in the run-up to a big match. It's clearly a preamble to the FIFA World Cup, although Nike, as a non-sponsor, naturally doesn't mention the tournament by name. (In 2010, Nike's Write The Future spot, which similarly hinted at the World Cup without mentioning it, won the Cannes Film Grand Prix).

The spots rachets up the tension, as Wayne Rooney, Cristiano Ronaldo and Neymar are shown preparing for a showdown to the background of a rhythmic clock-like beat and sports commentators speculating about their performances. It touts the new tag "Risk Everything" and directs viewers to a dedicated site,, where Nike instructs, "Don't just watch them, join them." The site asks visitors to submit their own content about how they, too, #riskeverything and also encourages them to join Nike-sponsored local "ultimate" football tournaments in big cities around the world, including Rio De Janeiro, Los Angeles, New York, Madrid, Berlin, Sydney, Tokyo, Beijing and many more.

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Apr 01, 2014
Wieden + Kennedy Portland
Nike Football
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Jonathan Glazer
Production Company:
RESET/Academy Films
Interactive Director:
Dan Viens
Rick Herrera
Jeff Salomonsson
Art Director:
Stuart Brown
Art Director:
Johan Arlig
Art Director:
Sezay Altinok
Andy Murillo
Executive Producer:
Matt Hunnicutt
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
Joe Staples
Executive Producer:
Simon Cooper
Executive Producer:
Jeff McDougall
Line Producer:
Simon Cooper
Director of Photography:
Barry Ackroyd
Director of Photography:
Alex Barber
Editing Company:
The Quarry
Editing Company:
Rock Paper Scissors
Paul Watts
Mark Whelan
Post Producer:
Shada Shariatzadeh
Post Executive Producer:
Carol Lynn Weaver
The Mission
VFX Supervisor:
Rob Trent
Flame Artist:
Jan Cilliers
VFx Producer:
Diana Cheng
Music and Sound Company:
Squeak E. Clean
Squeak E. Clean
Music Creative Director:
Justin Hori
Sound Designer:
Johnnie Burn
Sound Designer:
Stephen Dewey
Music Producer:
Carol Dunn
Barking Owl
Brock Babcock
Mix Producer:
Whitney Fromholtz
Sound Design:
Johnnie Burn

See more credits

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