Creativity

Nike Football: Take Control

Andres Iniesta, soccer puppet.

Published on Aug 27, 2012

Editor's Pick

FC Barcelona's Andres Iniesta is puppeteer'd around a cute little football field in this spot for Nike's new CTR360 Maestri III line of soccer cleats, by Wieden London, Aardman and directed by French-Canadian director Patrick Boivin.

A marionette Iniesta skillfully maneuvers around the soccer field, dodging players from the opposing team, clad in white, until he faces his final opponent -- the goalkeeper. But the puppet's mastery over the soccer ball is a metaphor for the power of the Iniesta shoe, as the surprise ending shows.

In previous puppet action: Dougal Wilson directed the "Life in Technicolor" video for Coldplay back in 2009.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 27, 2012
Agency:
Wieden + Kennedy London
Animation:
Aardman Animation Ltd.
Client:
Nike Football
Director:
Patrick Boivin

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.