Creativity

Wayne Rooney Vs. Bus in Nike's Latest World Cup Ad

W+K London Pits Soccer Greats Against Unthinkable Obstacles

Published on May 13, 2014

Editor's Pick

Wayne Rooney "Attempts the Unthinkable" in this new Nike Football film launched last night and created out of Wieden + Kennedy London. As the soccer great faces off against a Brazilian team, he encounters an even greater obstacle--a massive bus that springs up on the pitch.

The video is the first in a series of three films from W+K London. Two more will follow, starring Alex Oxlade-Chamberlain and Jack Wilshere. All are meant to highlight the risk embedded in each player's DNA. The films are part of Nike's continuing World Cup-related campaign, "Risk Everything."

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About

Credits

Date
May 13, 2014
Agency:
Wieden + Kennedy London
Client:
Nike Football

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