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Wayne Rooney Vs. Bus in Nike's Latest World Cup Ad

W+K London Pits Soccer Greats Against Unthinkable Obstacles

Editor's Pick

Wayne Rooney "Attempts the Unthinkable" in this new Nike Football film launched last night and created out of Wieden + Kennedy London. As the soccer great faces off against a Brazilian team, he encounters an even greater obstacle--a massive bus that springs up on the pitch.

The video is the first in a series of three films from W+K London. Two more will follow, starring Alex Oxlade-Chamberlain and Jack Wilshere. All are meant to highlight the risk embedded in each player's DNA. The films are part of Nike's continuing World Cup-related campaign, "Risk Everything."

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About

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Date
May 13, 2014
Agency:
Wieden + Kennedy London
Client:
Nike Football
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