Wayne Rooney "Attempts the Unthinkable" in this new Nike Football film launched last night and created out of Wieden + Kennedy London. As the soccer great faces off against a Brazilian team, he encounters an even greater obstacle--a massive bus that springs up on the pitch.
The video is the first in a series of three films from W+K London. Two more will follow, starring Alex Oxlade-Chamberlain and Jack Wilshere. All are meant to highlight the risk embedded in each player's DNA. The films are part of Nike's continuing World Cup-related campaign, "Risk Everything."