Nike Foundation: Extra Time

What would you do with five more years to live?

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Editor's Pick

Kids tell us what they would do five extra years, in this emotional spot by Wieden & Kennedy Portland and directed by Lance Bangs, for the Nike Foundation. The film, which premiered at the annual Clinton Global Initiative earlier this week, is an inspirational look at kids' minds, and all they can aspire to, with an anchoring in a sad reality about generational mortality.

The film was inspired by the Nike Foundation's extensive research that showed that kids' projected lifespan is now five years less than their parents because of lack of exercise and physical activity. It's part of a broader "Design to Move" initiative also supported by other organizations like the American College of Sports Medicine, the NFL, Premier League, Kaiser Permanente and others, focused on promoting healthier, more active lifestyles for kids. For more information on the initiative and the complete findings from the study, go to designedtomove.org.

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About

Credits
Date
Sep 26, 2012
Agency:
Wieden + Kennedy Portland
Client:
Nike Foundation
Creative Director:
Alberto Ponte
Creative Director:
Ryan O'Rourke
Copywriter:
Antony Goldstein
Art Director:
Bertrand Fleuret
Producer:
Katie Reardon
Producer:
Hayley Goggin
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Prod. Co.:
Don't Act Big
EP:
Emily Fincher
Director:
Lance Bangs
Line Producer:
Howard Kennedy
DOP:
Kevin Fletcher
Editorial:
Joint Editorial
Post Prod:
Lauren Pullano
Post EP:
Patty Brebner
Mix:
Joint Editorial
Mix:
Charlie Keating
Editor:
Matthew Hilber
Category
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