Nike Foundation: The Girl Effect Site

Iconic apparel brand Nike is turning its gear towards human rights with a site courtesy of Wieden + Kennedy.

The agency has created "The Girl Effect," an online home that shows how adolescent girls in developing count

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Iconic apparel brand Nike is turning its gear towards human rights with a site courtesy of Wieden + Kennedy.

The agency has created "The Girl Effect," an online home that shows how adolescent girls in developing countries can bring unprecedented social and economic change to their families, communities and countries. Visitors are shown rotating photos for examples of driven women and provides the tools for girl champions to spread the word along with YouTube-posted videos that feature several live action spots.
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About

Credits
Date
Jun 06, 2008
Client:
Nike Foundation
Agency:
Wieden + Kennedy Portland
Executive Creative Director:
Jelly Helm
Executive Creative Director:
Steve Luker
Creative Director:
Tyler Whisnand
Copywriter:
Jessica Vacek
Art Director:
Julia Blackburn
Interactive Art Director:
Paul Bjork
Interactive Producer:
Jeremy Lind
Broadcast Producer:
Melanie Fedunok
Art Content Producer:
Krystle Mortimore
Interactive Artist:
Rebecca Kading
Design/Development:
Grow Interactive
Production Company:
Curious Pictures
Executive Producer:
John Cline
Producer:
Nathan Jew
Audio Post Production:
Elias Arts
Editorial Company:
Joint Editorial
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