Nike Foundation: The Girl Effect Site
Iconic apparel brand Nike is turning its gear towards human rights with a site courtesy of Wieden + Kennedy.
The agency has created "The Girl Effect," an online home that shows how adolescent girls in developing count
Iconic apparel brand Nike is turning its gear towards human rights with a site courtesy of Wieden + Kennedy.
The agency has created "The Girl Effect," an online home that shows how adolescent girls in developing countries can bring unprecedented social and economic change to their families, communities and countries. Visitors are shown rotating photos for examples of driven women and provides the tools for girl champions to spread the word along with YouTube-posted videos that feature several live action spots.
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missgregory,
June 9th, 2008 12:00:58 pm
Full Credits
- Client:
- Nike Foundation
- Agency:
- Wieden + Kennedy Portland
- Executive Creative Director:
- Jelly Helm
- Executive Creative Director:
- Steve Luker
- Creative Director:
- Tyler Whisnand
- Copywriter:
- Jessica Vacek
- Art Director:
- Julia Blackburn
- Interactive Art Director:
- Paul Bjork
- Interactive Producer:
- Jeremy Lind
- Broadcast Producer:
- Melanie Fedunok
- Art Content Producer:
- Krystle Mortimore
- Interactive Artist:
- Rebecca Kading
- Design/Development:
- Grow Interactive
- Production Company:
- Curious Pictures
- Executive Producer:
- John Cline
- Producer:
- Nathan Jew
- Audio Post Production:
- Elias Arts
- Editorial Company:
- Joint Editorial
Date
Jun 06, 2008
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